TYPOGRAPHIC
[ PROJECT TYPE ]
Conference Design
[ PRIZE ]
PARIS DESIGN AWARD
DNA 2020, WINNER
Category: Key art ( Posters, Covers, Illustration)
Winning Designer: Haolai Zhou
13TH INTERNATIONAL DESIGN AWARD
IDA 2019, SILVER
Category: Print-Posters
Winning Designer: Haolai Zhou
13TH INTERNATIONAL DESIGN AWARD
IDA 2019, BRONZE
Category: Print-Collateral Material
Winning Designer: Haolai Zhou
[ DESCRIPTION ]
This is a conceptual conference design. I started to think about what approach could make the conference more energetic and contemporary. Good communication is the most important thing in graphic design. Therefore, after many experiments, I decided to use the letters in the word "typographic" to make up the poster, and I used pop colors to make them strong and intriguing. Also,
I used different forms of box outlines to represent different studios referred to at the conference. The idea of this composition is that the typographic design conference is a great space to communicate and share ideas about typography. Then, different studios can convey their own concepts of design to guests, and also guests can work in different groups at the conference. Finally, I used this visual system for the other deliverables.